Every channel works from one record — and every run is graded against what the last one recommended.
Break any link and the rest is guesswork.
What you do, how you sound, and what you'll never claim. Written once. Every channel below reads from it.
Your site, and whether people — and answer engines — can find it.
One idea, shaped for where it lands. Same argument everywhere, because it came from the same record.
What actually moved. This is the evidence the next decision is made from.
Then the arrow back. Three weeks after something ships, the next run grades it: working, too early, no effect, or never shipped. What failed gets dropped instead of quietly reappearing next month.
Same engine. You choose where a person sits — and you can choose differently per channel.
The default
For work you've already seen it get right
Most tools hand you a confident number either way.
| When… | Typical tool | Here |
|---|---|---|
| A connection quietly expired | Renders zeros | Says it can't see |
| A change is two weeks old | Declares success or failure | Refuses to grade it yet |
| A recommendation breaks your own rules | Never knew the rules | Blocks it and quotes the rule back |
The stack above is the plan. Here's honestly where it is.
The first run needs nothing but the address. No card, no keys, no connected accounts.